Lululemon崛起，安德玛版本弃子

安德玛的问题，说到底，它是上一个版本的品牌。它强调的品牌概念，对于当下来说过于硬核，以至于显得有些不合时宜了。

参考资料：

The Man Under the Armour: Kevin Plank ——Men's Journal

Team Player ——Moco360

Under Armour CEO Kevin Plank And His Underdog Horse Farm ——Forbes

Under Armour gets serious ——Fortune

How Kevin Plank’s Under Armour took on Nike ——The Globe And Mail

Skin in the Game ——The NewYorker

He Got Kicked Out of High School. Now His Company Is Worth $22 Billion ——Inc

《安德玛兴衰启示录：一个运动服饰周期的典型样本》——表里表外

《连直男都嫌弃安德玛了》——未来消费

《掉队的安德玛还有机会超车吗？》——品牌星球时尚